APEMAN began with a very simple premise, that people had softened over generations, that the qualities they held 100’s of years ago were slowly eroding and what was left was a watered down version of strength.  And so we wrote a very simply description of this belief:

“There was a point where we evolved past true strength and into a kinder, softer, weaker being.  But not all people were infected by this genetic mutation.  A few remained in a primal state of dominant, raged filled, alpha superior existence.  Reversing evolution, they are known as Apeman Strong.” 

As APEMAN evolved into a brand, our beliefs of what APEMAN STRONG meant evolved too.  We began to find very powerful and strong people in not just a physical sense, but in an mental sense as well. And so APEMAN has transformed from being a physical personification of strength into an mental personification as well.

APEMAN STRONG is not simply about the biggest, strongest people. It is about those who have survived true lows, suffered, faced demons real or in their heads, and are fighting to come back against it all. It is the fighters, the survivors, which we strive to encourage every day, to carry on through their dark places, because it is the downtrodden that still find the courage to rise up that are the strongest of us all.

If you live with a passion for greatness and strength and resilience towards all obstacles that may attempt to derail you; if you are bold and aggressive in the pursuit of the things you want in life; if you are meant to overcome everything that stands in your path of reaching your goals; then you are APEMAN STRONG and we are proud to have you represent our brand.

We want to sincerely thank you for continuing to support our brand.  And remember to live bold, be aggressive in your pursuit of the things you want, and always tap into your inner rage when it’s time to train.